Sectors of Expertise

FMCG/Consumer goods 

  • Persil - £1m roadshow for the launch of Persil Power, visited by 200,000 consumers
  • Persil – launch of plastic bottle recycling campaign in Kingston, winner of 1993 PR Week award
  • Comfort – Health Visitor of the Year, in partnership with the Health Visitors Association
  • Dulux – launch of the Dulux House, vehicle for media relations campaign, winner of 1998 PR Week Award for Best Consumer Campaign “The Dulux campaign was a simple but stunning and extremely effective idea.” Deborah Oliver, director of communications, New Millenium Experience Company
  • Vodafone – extensive media relations campaign with national press to promote new product launches


Crisis management

  • Launch of Persil Power – six months after launch, problems with product formulation instigated full crisis management campaign – proactive and reactive media relations, media training for key personnel within Unilever, reassurance brand campaign to revive confidence in the Persil brand 

Internal PR

  • Unilever – sponsorship campaign for Persil with Euro 96 – maximised opportunities for three Unilever sites involved, head office in Kingston and factories in Port Sunlight and Warrington

  • Dove Deodorant for Unilever – launch pack created for pan-European roll-out, including product information, guidance on issues management, recommendations for launch activity

  • Nestle UK – creation of permanent exhibition within Croydon head office reception area 

Business to business PR

  • Seagram – drinks trade press campaign to ensure coverage in on and off trade press for all brands including Captain Morgan Rum, O.V.D. Rum, Mumm Champagne

  • Cognac Information Centre – generic promotion of cognac on behalf of all the producers to the drinks trade

  • Retail press campaign for Dulux, targeting media such as DIY Week and DIY Superstore with briefings, distribution of information, photography, etc

PR training and development 

For both Craigie Taylor and Shandwick, I was responsible for overseeing training and
development for junior members of staff.

Activities included:

  • Recommending and approving budget for external training courses such as those run by the IPR
  • Initiating internal training programme within Craigie Taylor with external trainer
  • Running courses for staff myself, eg time management, PR skills

Tender, Loving Communications