Ceri Schooling is an experienced PR professional, having worked as Associate Director at Weber Shandwick, the world's largest PR firm, and Head of PR at sports sponsorship company Craigie Taylor International. From big brands like Dulux and Persil to smaller-scale accounts such as Sheaffer Pens and Teltscher Brothers, her breadth of experience has encompassed a wide variety of public relations skills.

How PR can help you? Firstly - get the basics agreed.

What you want to achieve?

• Brand growth                                                      
• Influence opinion formers
• Key media coverage
• Stronger links with the trade
• Unify internal audiences

How are we going to do it?

• Press event or launch
• Sponsorship vehicle
• Ongoing media relations campaign
• Celebrity endorsement
• Press briefings and features
• PR manual with guidelines
• Issues or crisis management
  

PR planning - promoting a company internally and externally to a number of core audiences can seem bewildering at first but the planning process we undergo helps simplify objectives and strategy:

• Who do we want to reach and how many of them are there?
• What is the best environment – traditional media or via the internet?
• Timings are key – when will our campaign strike?
• How can we convey the message in an unusual and interesting way to capture attention?
• Budget – keep a close eye on costs throughout
• Evaluation – how do we know it’s worked?

Sectors of expertise. Click here for further details

• FMCG/consumer goods PR
• Crisis management
• Internal PR
• Business to business PR
• PR training and development
  

Client list:

Tender, Loving Communications